Crafting Your Beer Story With Packaging
Craft brewers come to the market with a story to tell. Standard packaging, however, no longer fits the bold, fresh personalities of independent beers that resonate with a new generation of drinkers. Advanced case packaging solutions now allow you to make a statement right from the retail shelf with eye-catching casing of different shapes and sizes.
But there is more to a packaging strategy than just slick brand building.
Package outside the box
As a small brewer, a smart way to accelerate your scale-up program is by automating the packaging process. Besides powering up production with fewer people, a packaging strategy also opens your label to a whole range of casing options that make your beer stand out and be noticed.
Case packaging designers are experimenting with new configurations such as carton crates, Tray & Lid options, boxes with conical tops and carry-handle perforations.
The intricate construction of these cases cannot be handled by manual operation the same way regular box-shaped cases are. The folds in standard slotted boxes are relatively easy to form and glue by hand. Alternative designs, however, include folds with different pressure points that require precise application of tension. This becomes even more challenging as output capacity increases.
Packaging solutions for small brewers with big ambitions
Baumer supplies wrap-around packaging systems ideal for craft brewers that are ready to scale up and leverage unique packaging design to raise their brand’s profile among the competition. The technology automates the packaging process to ramp up production, ensure uniformity and reduce dependence on manual labor.
Starting from a production minimum of just two six-packs per minute the equipment is suitable for low-volume producers looking to grow capacity to medium or high volume.
Roberto Campagnini, Sales Manager and Packaging Solutions Specialist at Braumer, explains that facility area is a major concern for craft breweries: “Our machines are highly adaptable to limited spaces and the infeed section may be configured to a 90-degree angle to save floor area.”
Automation simplifies growth and supports a premiumization strategy, keeping your craft brewery ahead of the pack.